Home Business Link
- Home Business Ideas for 2012
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Online Home Business Today
goodness in that today we can look to the Internet in our search for home business ideas for 2012, whereas
previously we could only rely on employers off line if we wanted to try something new and drum up new business
opportunities. Even on the Internet, though, the current worldwide credit situation has made it quite a challenge
for working from home businesses. Websites rely on an influx of potential buyers on a regular basis to be able to
remain competitive. It's one thing getting visitors to a site, but another thing in getting them to buy. We need to
be very selective, then, when evaluating current home business trends.
you already have a home
business and consider that a traffic boost of potential buyers is needed, then it may be wise to
re-evaluate your existing business online. If you own a website or blog, for example, perhaps you should be trying
to give your site a lift by considering re-designing your site, or make your site’s content a bit more appealing in
an effort to attract more traffic. As you’ll know, the best website in the world is nothing without traffic, so
perhaps re-assessing your site for being SEO optimized to the best of your ability and attractive to visitors
should be one of your first moves for for 2012.
Internet Trends in
trying to understand trends for 2012, let’s look at how the Internet has developed over the past 10 years. Not too
long ago, we only had to learn the skills of link building and accumulate plenty of back links to get onto Google’s
front page with our site. Then, through inside information from Google and from what our competitors were applying
to their websites, we learned the importance of using keyword research to improve ranking in the search engines. At
the same time, other search engines were born. Google now had strong competitors.
looking at trends for 2012, we know now that Google has challenges. Facebook and other social media sites are
coming to the forefront. Facebook alone has grown into a giant, with a staggering 500 million users worldwide.
Bing, Yahoo and others have also got a strong foothold. Without a doubt, social networking is making the Internet
highly personal. With this in mind, personality is going to make a huge impact on your home business. Facebook and
Twitter, for example, are demonstrating people’s need for social interaction. Social media, then, demonstrates that
there is no better way to promote yourself – and your business.
just a few years online, YouTube has reached a staggering 2 billion views per day. This is explosive
growth! Time to get onboard those Internet marketers who, up till now, have avoided using video as part of their
online marketing strategy. Fear, perhaps, is the main reason for some people not getting in front of a camera. With
so many easy ways online to create simple yet effective videos, though, there’s really no excuse in not making
video part of your Internet marketing strategy. Just browse the Net, or visit places like the Warrior Forum
and search for easy ways to jump onto the video creation band wagon.
Mobile phone marketing is becoming increasingly popular as a marketing
medium. With the popularity of SMS (Short Message Service) and its rapid expansion throughout Europe and Asia, SMS
is deemed a new way of reaching consumers. Although initially considered as a new form of spam, SMS has become an
avid arm of the mobile phone marketing industry with over 100 million messages sent out monthly in Europe alone.
Unlike the lack of control that is evident with email marketing, the Mobile Marketing Association and mobile
network carriers police the networks by setting guide lines and best practices.
not forget Green business ideas. Consumers worldwide are consciously trying to lead responsible lives by becoming
more aware of the damage to the environment caused by existing practices. There is, for example, growing concern as
to where our food is coming from and what's being done to it. Because of this concern, there is an increasing
number of people electing to grow their own food. One idea, for example, is to make garden packs of seeded plant
trays available that would fit on the smallest balcony, thus allowing people to grow their own
Facebook, Twitter, YouTube and video marketing, mobile marketing, the Green
market, all clearly demonstrate hot Internet marketing trends and that there is no better way to promote your
business than by using social media and video to connect with your audience.
Social networks are spreading rapidly. Pinterest, for example, is a
newcomer on the social media scene and is the fastest independent site in history to reach 10 million unique
visitors. Pinterest currently boasts some 12 million monthly unique visitors, has over 10 million registered users
- and climbing.
These, then, are your guides to home business ideas for 2012.
On Seeking a Home Business
Are you seeking information on how to start an Internet based home business? Have
you already a top home business in your mind but need help in getting started online? Hopefully,
then, the ideas, suggestions and resources on Home
Business Link will help to get you started.
Thousands of people worldwide
are deciding to do part-time or full time work online. Many of these people are attracted by the stories they
have heard that there’s easy money to be made on the Internet and they see this scenario as one that will ease
their money problems. Unfortunately, scams abound online and it will pay to do diligent research before you get
involved to save wasting your time and money in many instances.
Regardless of what home
business ideas for 2012 suggest to you and how much many online listings promise you, you should not have
to pay for any opportunity offered. Reputable employers will pay you - not the other way around. Don’t be
swayed, then, by promises of earning a lot of money for doing minimal work. Legitimate companies just don’t make
wild money-making claims
a Company's Legitimacy
If you are uncertain about a
company’s claim or have suspicions about certain home business ideas, there are places where you can
check out a company's legitimacy. The ‘Better Business Bureau’, for example, is one resource where you
can check whether a company has an unsatisfactory record with the Bureau. This resource allows you to key in a
company’s name to check for complaints and unresolved issues.
Scam.com is another useful
resource. The Bulletin Board there keeps track of home business scams and users can post questions about scam
Home Internet Based Business
If you intend to start an Internet based home business or have what you consider to be a top
home business already created, you should consider the following questions:
· Are you an expert in the service you wish to
· Do you have the skills and are you sufficiently trained to
compete successfully with others online in the working from home arena?
· Are people seeking or needing your product or
· Is the product or service useful to others regardless of
the economic situation?
· Are you genuinely interested in your product, or are you
just trying to make some money?
Being committed to your
product or service will keep you motivated and will help to keep you on track. Use this commitment to fully
check out your opposition and find out what you have to do to differentiate yourself from your
Having Your Own Home Business Domain
If you feel ready to
present your Internet based home business to the world, it’s important in your online presentation that you
avoid using free website hosting and invest in having your own domain – like we have done at Home Business Link. Apart
from the professionalism associated with having your own domain, you will have a much better chance of getting a
search engine ranking and set yourself up for getting traffic flowing to your home
The Importance of Keyword Research
Appropriate keywords related
to your perceived top home business opportunity website need to be used as they can help in getting targeted website traffic and in
ranking your site in the search engines. When shopper’s online search for particular products, for example,
the search engines will sort through millions of pages and display first those pages that are deemed relevant to
a search. It’s important, then, to have your site highly placed if you want prospective buyers to find your
Keyword research is the heart
of any campaign. Consider the following points, then, to help you do solid keyword research:
· Choose the main keywords appropriate for your business
site. These keywords will be those words your customers and competitors mainly use to search for your product or
service. Include synonyms and associated phrases.
· Have your keywords associated with the content you write
for your web pages.
· Assemble the most possible amount of key phrases. Retain
those key phrases that will most likely attract a target audience.
· Include small or medium competitive keywords. The less
competitive keywords used will make it easier to drive traffic to your site.
· Use a variety of keyword research tools. Some free keyword
tools include: Goodkeywords.com, Google Adwords Tool, SEO Book Keyword Suggestion Tool.
Get Your Home Business Site Indexed
Don’t expect to create a
successful, unique site quickly. It’s not difficult, but there are short-cuts to help you along the way. For
example, getting your site indexed in the search engines is an important start. In using Google to do this, it can
be easier if you have an xml site index builder such as XsitePro.
We used XsitePro to build Home Business Link, but if you don’t have XsitePro, you
can make an xml file manually after creating a Google Webmaster’s account at:www.google.com/webmasters/start.
The next step is to create the
xml file, which is Google’s recommended format. If your site is less than 500 pages, you can visit XML-Sitemaps
and create an XML sitemap of your site for free.
Search engine keyword ranking
takes time and effort, but is very worthwhile. A top listing in Google relates to huge traffic to your
successful website, particularly targeted visitors. Bear this in mind when thinking of ways to present
business ideas for
2012 to others.