home base business guide 大本营业务指南

In the first three parts of this series, I've shown why I want a theme-based site and how I've prepared (and you can, too!) to make one.在前三部分这一系列,我已经表明,为什么我想一个主题为基础的网站,以及如何我已经准备(你可以,太! ) ,使1 。 I chose a theme and found lots of related keywords.我选择了一个主题,并发现了很多相关的关键字。 I have ideas for content and found merchants that I want to represent as an affiliate, whose products fit with my content.我有思路,内容和发现,商家,我想代表作为联属机构,其产品符合我的内容。 Now, I'm ready to build my site.现在,我已经准备好建立了自己的网站。 It's going to be pretty easy since I have my content and merchants organized by keyword.这将是相当容易,因为我有我的内容和商人举办的关键字。 And I'm keeping these two thing in mind: 1) I want each page to be focused on only one keyword.和我保持这两个的事,记住: 1 )我想每个网页的重点只有一个关键字。 Remember, I'm doing this to please the search engines, but it also keeps things clear for my visitors.请记住,我这样做是为了讨好搜索引擎,但它也不断的东西,清楚我的访客。 2) From experience and research, I know it's best to keep things clean and simple. 2 )从经验和研究,我知道它的最好的东西,保持清洁和简单。 I want a straight forward site that's easy to navigate and with minimal distractions.我想直着网站的易于浏览和最小的分心。

I'm going to start with my homepage, which should only tell my visitors what my site is about and how it will benefit THEM.我要开始与我的首页,这应该只是告诉我的访问者什么我的网站是关于如何将有利于他们。 Links to my merchants should NOT appear on the homepage - too soon.链接到我的商人应该不会出现在首页-太早。 My homepage should link to 5-10 to 2-10 other pages.我的主页应该链接到5月10日至2月10日的其他网页。 Every page should have a link back to the homepage, but not necessarily to every other page on the site.每一页应该有一个返回主页的链接,但不一定每一个其他网页上的网站。 I need to think about where I want my visitors to go and what I want them to do, which is click through to my merchants, of course!我要想一想,如果我希望我前往什么,我想他们这样做,这是通过点击我的商人,当然!

Ready for construction.准备建设。 Each page will have每一页将有
1) a TITLE tag, 1 )标题标记,
2) a META keyword tag, 2 )的Meta关键字标记,
3) a META description tag, 3 )中继描述标记,
4) header tags(headlines), 4 )标题标记(标题) ,
5) and the body copy. 5 )和身体的副本。

My TITLE appears as the link in search engine listings, so  it needs to be honest and attractive.我的标题,似乎为纽带,在搜索引擎上市,所以它需要得到诚实和吸引力。 I'm going to use the specific keyword for each page in it's title, as well as a general keyword and perhaps synonyms if possible.我要使用特定的关键字,为每个网页,在它的标题,以及作为一般的关键字和同义字,或许可能的话。 For my Italian cooking site, for the keyword "lowfat Italian cooking", the page title could be "Lowfat Italian Cooking-Healthful Italian Traditional Cooking, Naturally Lowfat".我的意大利烹饪的网站,对于关键字“ lowfat意大利烹饪” ,网页标题可以是“ lowfat意大利烹调健康的意大利传统的烹饪,自然lowfat ” 。

My META KEYWORD tag is going to start with my keyword for that page, in this example "lowfat Italian cooking".我的Meta关键字标记是即将开始与我的关键字该网页,在这个例子中“ lowfat意大利烹饪” 。 I'll also add a general keyword or two, like "cooking" and "lowfat".我还会添加一个一般或两个关键字,如“烹”和“ lowfat ” 。 And perhaps a synonym like "healthful".也许代名词一样, “健康” 。 I don't want to dilute the META tag with too many words.我不想淡化中继标记太多的话。

The META DESCRIPTION tag will be the rest of what the search engines will display along with my title.中继描述标记,将其余的什么样的搜索引擎将显示,随着我的标题。 This will also be honest and attractive.这也将是诚实和有吸引力的。 I'll state the benefit my page offers, using the specific keyword once or even twice, if possible, and also general keywords and synonyms.我将国家的利益,我的网页提供,使用特定的关键字后,或什至两次,如果可能的话,也和一般的关键字和同义字。

The headlines are more important than my regular body copy, both for the engines and my visitors.头条新闻是更重要的,比我的身体,定期复制,无论是为发动机和我的客人。 And some engines don't use the META description tag to form the second part of their listings.和一些发动机不使用中继描述标记形式的第二部分,其上市。 Instead they will usually use my H1 tag (first headline), and the first words in the body copy after that.而不是他们通常会使用我的H1标记(第一标题) ,以及第一句话是在人体内复制后。 So, I'll be sure that my headline contains my specific keyword for that page at least once.所以,我一定会认为我的标题包含我的特定的关键字,该网页至少举行一次。 What I can do here is take my META description tag and chop it into two pieces...有什么我可以在这里做的是把我描述的Meta标记和印章,它变成两件... part for the headline and part for the opening paragraph of my body copy.部分为标题和部分为开放段,我的身体复制。

Next, of course, comes my valuable, OVER-delivering, "keyword-focused" body copy.接下来,当然,说到我的宝贵的,过度提供, “关键字的重点是”身体的副本。 I provide great content that meets the needs of my visitors who have searched for this page's specific keyword.我提供很大的内容能满足当代的需要我的访客谁已搜索此页的特定的关键字。 I also work keywords into the copy to please the engines.我也工作关键字复制到请引擎。 And I seamlessly work in my recommendations, complete with in-text links to my merchants.我和无缝工作在我的建议,在完成与文本链接到我的商人。

Repeating this process for each page, I build a great site, filled with valuable content to please my visitors and deliver them to my merchants in a ready-to-buy frame of mind.重复这个过程的每一页,我建立一个伟大的网站,充满了有价值的内容,请向我的访问者提供他们到我的商人在一个现成的,以购买框架的心态。 Each page is focused on a specific keyword which is closely related to my overall theme, creating a site that the search engines will love.每一页是集中在一个特定的关键字是密切相关的我国总的主题,创造一个网站的搜索引擎一定会喜欢。 And that will bring me lots of targeted traffic.这将会给我很多有针对性的交通。 Well, just as soon as I submit to the engines.以及,正如尽快正如我提交给引擎。 I'll cover this, and other ways to promote my site in the 5th and final part of "A Theme-Based Website".我将涵盖这一点,和其他方式来促进我的网站,在第五和最后一部分“的主题为基础的网站” 。

Step-by-step directions for building a theme-based site can be found in the excellent, free Affiliate Masters course.一步一步指示,为建设一个主题为基础的网站可以发现,在良好的,自由联盟硕士课程。 Blank email mailto:tamsassist3@sitesell.net空白邮件的mailto : tamsassist3@sitesell.net

Julie Georg is a consultant to individuals and small businesses interested in establishing a web presence. 朱莉格奥尔格是一个顾问的个人和小型企业有兴趣在建立一个网站的存在。 She offers assistance at: mailto:yourhelpline@mail.com 她提供援助:电子邮件地址: yourhelpline@mail.com

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