SEO or search engine optimization strategy now becomes widely popular among online business operators.徐或搜索引擎优化策略，现已成为广受欢迎，其中在线业务的经营者。 Nothing strange about it as it allows to substantially increase your gross income, as a result of growing traffic or visitors flow.没有什么奇怪的，它因为它允许以大大地增加您的总收入，由于日趋严重的交通或旅客流量。
That is why one point should be stressed out - your business return on SEO is directly proportional to the results your business have now.这就是为什么有一点应该强调指出-您的商业回报，徐是成正比的结果，您的企业现在。 It means that SEO strategy, unlike marketing optimization, directed to boost quantity, not quality.这意味着，徐策略，不同的营销优化，针对增加的数量，不重质。 If your business enjoys 1% response rate for any action you demand, whether it is sale, subscription, feedback or other it keeps on having similar response rate after SEO will be accomplished, although the response will grow in absolute numbers as a result of increasing traffic flow.如果您的企业享有1 ％的回应率为任何行动，您的需求，无论是出售，认购，反馈或其他它不断有类似的回应率后，徐将完成，虽然反应会增加，在绝对数量，由于增加交通流量。
As you see SEO is not a panacea.正如你看到徐是不是万能的。 The highest and the most efficient return on your SEO campaign as well as business investment may be reached upon one condition.最高的和最有效的回报，您的徐运动，以及商业投资可能会达到后一个条件。 Only when your current business model and marketing campaign has already been optimized and reached high level or response rate and efficiency, it is smart to grow your business "in quantity".只有当您目前的商业模式和营销活动已经得到了优化，并达成了高层次或回应率和效率，这是智能增长，您的企业“在数量上” 。
The reason for such attitude lies within the next speculation as well.原因在于这种态度在未来的投机活动，以及。 Having inefficient business model under conducting web-site SEO will force growing number of visitors to turn your online business down for good.有低效率的业务模式下进行，网址为徐将迫使越来越多的游客，把您的在线业务为好。 The obvious reason is that too few people actually return to the site once they left it for any reason, so having low response rate will substantially decrease your SEO result!显而易见的原因是，太少的人，其实返回到网站上，一旦他们离开，它以任何理由，因此，低回应率将大大降低您的徐结果！
Let's draw an example.让我们借鉴的一个例子。 With previously mentioned 1% response rate from every 100 visitors you get, would mean that 1 visitor only takes desired action.与前面提到的1 ％的回应率从每100名旅客，你得到的，将意味着一访问者只需要想要的行动。 Suppose SEO campaign increased the flow of targeted traffic to 1000.假设徐运动，增加流量，有针对性的点击量，以1000 。 Using children's math we can easily come up with 9 new people, who would start to express their interest in your offer every month.使用儿童的数学，我们可以轻易地想出了9个新的人，谁开始表达他们的利益，在您提供每个月都有。
Now what if your, as some marketers say, "conversion" rate is 10% (10 visitors from every 100) and the SEO helped to bring the same 1000 targeted traffic.现在如果您的，正如一些营销说， “转换”率为10 ％ （ 10旅客从每100名）和徐有助于带来同样的1000年有针对性的交通。 You now have 100’ desired actions' per month!你现在有100个'理想的行动' ，每月！ In other words, your net SEO achievement is 90 new people.在其他的话，您的净徐成就是新的90人。 Compare this to 9 people with 1% conversion rate and it all becomes clear.比较这9人，用1 ％的转换率和这一切成为明确的。 That is why SEO is mainly about quantity, while response rate is mainly about quality.这就是为什么徐，主要是数量，而回应率，主要是质量。
I haven't intentionally mentioned about high quality of traffic search engines generate.我不是故意提到高品质的交通搜索引擎的产生。 Many experts would probably be skeptical by now for my evening-out the quality of traffic and focusing on quantity only.许多专家，可能会持怀疑态度，现在我晚上出质量，交通和侧重于数量只。 The explanation is simple - the quality of SE traffic is an Individual parameter.解释很简单-质量本身的交通是一个单独的参数。
Unlike many marketing and SE experts I cannot tell you how “quality" visitors coming from SE will be for your particular business as I don't know your present promotion methods. That is why the quality of traffic SEO campaign brings may be neutral, slightly positive or even negative. Yes, it may be negative.不像许多营销专家和SE我不能告诉你如何在“质”的访问者来自本身会为您的特定业务，我不知道您现在的宣传方法，这就是为什么质量，交通徐运动带来的可能是中性的，稍微积极的，甚至是负面的。不错，可能是否定的。
I anticipate a small shock among online marketers, who were taught for their whole internet business career that search engine traffic is the most quality traffic they may have.我预期一个小的冲击之间的在线营销，谁教授为他们的整个互联网业务的职业生涯中搜寻引擎的流量是最优质的访问量，他们可能有。 It is not true under some conditions.但这是不真确的在某些条件下。 If banner or classified ads were the only ways of generating traffic for you, then SEO will surely bring a quality improvement to your business response, on the other hand, imagine, that your present visitors are interested readers of your books, ebooks, reports, articles and other publications.如果旗帜或分类广告是唯一的方法产生的交通为您，然后徐必将带来一个质素改善您的业务响应，另一方面，试想，您现在的旅客有兴趣的读者，您的图书，电子书，报告，文章和其他出版物。 Do you really think that "response quality" of people coming from "Description tag" of your search engine listing will be higher' Hardly, you can surely expect a slight decrease in response rate of SEO campaign, despite the unquestionable quantity growth in accordance with our previous example.你真的认为“回应质量”的人来从“描述标记”您的搜索引擎的上市会更高'很难，你就一定能够预期略有减少，回应率为徐运动，尽管毫无疑问，数量的增长，按照我们先前的例子。
Next vital point is to understand that before anything we, firstly, should have those web-pages, otherwise there would be nothing to optimize.明年重要的一点是要知道在什么我们，首先，应该有那些网页，否则会有什么优化。 That basic logic will lead to another obvious conclusion.基本的逻辑将导致另一个明显的结论。 The more theme-based web-pages you have the better SEO result you can achieve.更主题为基础的网页，你有没有更好的徐结果，您可以达到的目标。 If your online business represented by 3 web-pages (main sales letter, about the author and contacts), your initial SEO "resources" are too weak to reach any substantial goal.如果您的在线业务为代表的三网页（主要销售信函，关于作者和接触） ，您的初始徐“资源”是太弱，无法达成任何实质性的目标。 SEs look for information, that is why, content rich web-sites may truly enjoy advantages of SEO.经济局局长寻找信息，这就是为什么，内容丰富的网站可能真正享有的优势，徐。
Secondly, your pages should have already been listed in SEs.其次，您的网页应该是已经列在经济局局长。 If you haven't submitted your web-site to SEs yet, no point to optimize the SE listing position you don't have.如果您还没有提交您的网站，向经济局局长，但没有点优化本身的上市地位，你没有。
An important dilemma every business operator faces is the extent s/he allows to reach in desire to get outstanding SEO results.一个重要的两难每个企业经营者面临的是程度上他/她，让达成的愿望，在获得优秀徐的结果。 Here is what I mean.这里是我的意思。 As we all know the basic rule of successful web-site optimization is focusing on keywords with low or very low competition.因为大家都知道的基本规则成功的网站优化的重点是关键词低或非常低的竞争。 In other words, the less supply of internet resources for some particular keyword or phrase is, the more chances are for your web-page of being "noticed" and ranked high.在其他的话，那么供应互联网上的资源，为一些特定关键字或词组的是，有更多机会是为您的网页被“注意到”高的排名。
Here is the problem, if you want to get a maximum for your web-site SE position you should be prepared not just to rewrite or edit your web-pages, but to completely change the theme structure and priority of informational content!这里是问题，如果你想获得最高为您的网站，本身的立场，你应该准备不只是重写或修改您的网页，而是要彻底改变主题，结构和优先事项的信息内容！
There would undoubtedly be web-site sections or pages with extremely high competition that would stress the popularity and importance of that topic, so if you decide to keep it "as is", optimization will raise your listing, but somewhere from 796,021 place to 545,932.有无疑将网站部分或网页具有极高的竞争将强调普及性和重要性，这一主题，因此，如果您决定以保持其“现况” ，优化将提高您的物品，但在某些地方，从796021到545932 。 Does it help you?难道您需要帮忙吗？
The extent of your "flexibility" and how far you can go to look "pretty" from SE viewpoint is what should be decided beforehand, because there are always 3 parts: you/your business, target market/consumers and search engines/directories, between which about 90% of informational preferences are common, but the rest 10% differ and it is up to you to decide what themes you should focus on.的程度，您的“灵活性”和多远，你可以去看看“漂亮” ，从本身的观点是什么，应该在事前决定，因为总有三部分：你/您的业务，目标市场/消费者和搜索引擎/目录，之间，其中约90 ％的信息是共同的偏好，但其余的10 ％ ，情况各有不同，这是给你决定什么主题，您应侧重于。 Whenever you are implementing any of the SEO tactics mentioned in this publication, keep in mind your business and consumers' needs.当你正在执行的任何搜索引擎优化策略中提到的这本刊物，请记住您的企业和消费者的需要。
Having understood these fundamental features of SEO, could we make a step further into a complete web-site search engine optimization, expanding your business to the new markets.经了解，这些基本特点，徐，我们是否可以作出更进一步成为一个完整的网站，搜索引擎优化，扩大您的业务向新的市场。
Note that SEO, despite all mentioned above, is all about "asking for high ranking" and there cannot be any results guarantee as no one except for SE developers themselves control ranking algorithm and determine "who is where".请注意，徐，尽管如上所述，是所有有关“要求高层”和不能有任何结果的保证，因为没有人除了本身的发展商自己控制的排名算法，并确定“谁是地方” 。 More than that, SEO takes much time before effecting your listing positions and this timeframe may range somewhere from week to several months, so don't panic if your optimization efforts haven't resulted in Google #1 position by tomorrow morning.不止于此，徐需多少时间前，影响您的物品的立场和时间表，这可能范围内某处从本周数个月，所以不要恐慌，如果您的优化的努力没有导致在Google ＃ 1立场，明天上午。
Structure结构
Let's start from drawing a scheme of your web-site link structure very similar to one every web-developer draws before designing a web-site.让我们先制定一项计划，您的网站的链接结构非常相似，每一个Web的开发利用之前，设计一个网站。 Under other equal conditions, we will speak about later, it is also clear that the more theme based web-pages or even web-site sections you create, the more chances of being ranked high you have, no matter how optimized your competitor's single web-page is.根据其他平等的条件下，我们将谈论后，它也清楚表明，更多的主题，基于网页或什至网站，您创建的路段，有更多机会被高的排名你有，不管如何优化您的竞争对手的单一的Web -网页。
Each web-page of web-site section should represent a particular theme or topic.每个网页的网站，科应代表某一特定的主题或话题。 This way you can diversify your "keywords market", increasing chances of high rankings.这种方式，您可以多样化，您的“关键词市场” ，越来越多的机会，高的排名。 Despite obvious visitors advantage your site is more likely to win market recognition.尽管有明显的优势，游客您的网站更容易赢得市场的认可。
For now try to have "horizontal" as well as standard "vertical" link connections between pages.现在尝试有“横向” ，以及作为标准的“纵向”链路连接页面之间。 If one of your如果您的
pages got a high ranking position (Google Page rank) it may help to improve the rankings of web-pages connected to it as well.页面得到高层的立场（ Google的网页排名） ，它可能有助于改善排名的网页连接到它。
Keyword analysis关键字分析
Next step is to determine keywords, mainly, phrases that we would like to target.下一步是要确定关键词，这主要是，词组，我们想的目标。 Talking about mentioned dilemma, I would like to point to the other approach you should know about, that is suggested by some experts.谈论中提到的困境，我想指出另一种做法是你应该知道，这是一些专家建议。 Let's call it SE-oriented approach.让的要求，它本身为本的方针。
According to this approach, before creating a web-site your first step implies searching for the best key phrases via competitive analysis on main SE and then starting to develop content around these keywords.根据这一办法，然后再制作一个网站，您的第一步，意味着寻找最好的关键词语通过竞争力分析的主要硒，然后开始发展的内容围绕这些关键字。 It means that your web-site will get highest SE ranking, but the informational richness will be dictated by neither you nor your consumers.这意味着您的网站，将获得最高本身的排名，但信息的丰富性将取决于您，您的消费者。 Under such conditions it is SE or, to be more specific, your competition will determine what kind of content you will have at your web-site.在这种情况下，这是SE或者，更具体，您的竞争将决定什么样的内容，您将在您的网站。
As you see, according to SE-oriented approach, the more competitive some key phrase and based on it topic is, the less attention you should pay to developing that theme at your own site.正如你看，根据本身为本的方针，更有竞争力的一些关键短语并在此基础上的话题是，较少注意你要发展这一主题，在您自己的网站。
My attitude is slightly different.我的态度是略有不同。 I offer at first to create and evaluate your current web-site content based on your business preferences and your niche-market needs and then optimize those web-pages according to keywords taken from your existed web-pages, no matter how tough the competition may be.我在第一，创造和评价您目前的网站内容，根据您的业务偏好和您的利基市场需求，然后优化这些网页按照关键词从您的存在的网页，无论怎样艰难的竞争可能是。 Of course, you are free to create new pages around keywords with low competition just for traffic building purposes, but the primary accent should be focused on your business development and marketing needs.当然，你可以自由的创建新的页面周围的关键词低的竞争只为交通建设的目的，但主要的口音，应该着眼于您的业务开发和市场营销的需要。
As for the keywords, the basic rule is to choose the most targeted phrases rather than single words for two reasons:- Phrases could describe your web-page theme usually more precisely than a word; - Phrases usually have substantially less competition in comparison with one-word.至于关键字，基本规则是要选择最有针对性的短语，而非单个词，原因有两个： -词组可以描述您的网页的主题通常是更精确地比一言; -词组通常有大幅减少竞争，在比较与一字。
Write down 3-5 the most targeted key phrases for each web-page or section we are going to optimize.写下来，三月五日，最有针对性的关键词语为每个网页或区段我们要优化。 Then by evaluating supply/demand ratio find the easiest keywords for SE positioning.然后由评估供给/需求的比例，找到最简单的关键字本身的定位。
Standard procedure of determining your key phrase competition or, as i said "evaluating supply/demand ratio" is to look at their supply and demand at popular SEs.标准程序，确定您的主要竞争或词组，正如我刚才所说的“评价供给/需求比例” ，就是要看看他们的供应和需求在受欢迎的经济局局长。 Supply is determined by results of searching them on SEs while demand can be found through query on PPC programs at Overture.com or Google.com's AdWords that have tool for discovering how many time keywords or phrase have been searched on them.供应是确定的结果，搜寻他们就经济局局长的同时，需求可以发现，通过查询对PPC的程序在overture.com或google.com奇摩的AdWords有工具，发现有多少时间，关键词或词组有被搜查对他们的影响。
By doing so we are searching for the most prospective and promising for optimization key phrases.这样，我们正在寻找最有前途的前瞻性和优化的关键短语。 Having them allow us to go further and start optimizing the web-pages themselves.有他们，让我们更进一步，并开始优化网页本身。
(to be continued) （未完待续）
