Source code optimization.源代码的优化。
{title}...{ itle} （标题}...{ itle ）
This tag is to be a winner.此标记是一个赢家。 This is a primary spot to include our keywords for SE spiders, bots or crawlers ("spider" hereafter).这是一个主要景点，包括我们的关键词硒的蜘蛛，漫游器或抓取工具（ “蜘蛛”以下） 。 {title} tags are the best "dainty dish" for SE spiders. （ title ）的标签是最好的“讲究菜”硒的蜘蛛。 They eat them as cakes, so make title tags to be tasty for them, about 65 characters long.他们所吃的，他们作为蛋糕，所以标题标记要好吃对于他们来说，大约有65个字符长。
{meta name=description content="..."} （中继名称=描述的内容="..."}
Important Meta tag.重要的中继标记。 Very often the description you put will be shown at the SE searching results.很多时候，说明你把将显示在本身的搜索结果。 To my personal opinion they have more important marketing role of attracting visitors than actual optimization.以我个人的看法，他们有更重要的市场营销的作用，吸引旅客比实际的优化。 The SEs' trust in "description" tag as well as our next "keywords" tag has been greatly discriminated due to fraud and unfair competition.该经济局局长的信任，在“说明”标记，以及我们下一步的“关键字”标记已大大歧视，因欺诈和不公平竞争。 Make it no more than 250 characters long, including, of course, your targeted keywords as well.使它不超过250个字符长，包括，当然，您的目标关键字。
{meta name=keywords content="..."} （中继名称=关键词内容="..."}
Another advisable to use Meta tag should be included with all your targeted and untargeted, but related to the topic, key phases separated by commas.另一种可取的使用中继标记应包括所有与您的目标和针对性，但相关的题目，关键阶段以逗号分隔。 Note that highly popular and stand alone keywords like "web-site", "internet", "business" etc. will give you nothing more than increase the size of your web-page.请注意，极受欢迎和立场，单靠关键字如“网站” ， “因特网” ， “业务”等会给你无关多于增加的大小您的网页。 I won't be mistaken, if I say that about several millions of web-pages have them.我不会被误认为，如果我说，约有数百万网页，有他们。 Don't overuse your keywords as well, spiders don't like to be forced to eat what they don't want to.不要过度使用您的关键字，以及，蜘蛛不喜欢被强迫吃什么他们不想。
{meta name=author content="..."}{meta name=copyright （中继名称=作者内容="..."}{中继名称=版权
content="..."}{meta name=language content="..."} etc.内容="..."}{中继名称=语言内容="..."}等。
Subsidiary Meta tags that are used more likely to satisfy webmasters' ego, rather than bring any real help in rankings.附属中继标记是使用了更多的可能，以满足网站管理员的自我，而不是带来任何实际的帮助，在排名。
{h1}...{/h1} {h2}...{/h2} {h3}...{/h3} （ H1的}...{/的H1 ） （ H2的}...{/的H2 ） （ H3的}...{/的H3 ）
In contrary to the previous tags the importance of, let's call them, "body" tags have substantially risen for simple reason, they are readable by visitors and it is hardly to cheat SE with them than Meta description or keywords tags where any webmaster may put anything s/he wants.在相反，以前的标签的重要性，让我们呼吁他们， “身”标签有大幅上升，原因很简单，他们是可读的旅客，这是难以欺骗本身与他们比中继描述或关键字标签凡任何网站管理员可向任何他/她想。 Given that these tags determine the headers of your web-page from the SE spiders' viewpoint, try to include your targeted keywords in them.鉴于这些标记确定的标题您的网页，从本身的蜘蛛'的观点，尝试加入您的目标关键词在他们。
{img src=: alt="..."} （国际管理集团钢骨混凝土= ：按Alt ="..."}
"Alt" is just a comment for every image you insert into the page. “按Alt ”只是一个评论，每形象，你插入到网页。 Use this knowledge at your advantage.使用这方面的知识，在您的优势。 Include your key phrases where possible and safe.包括您的关键词语尽可能和安全。 By "safe" I mean common sense, don't input comment like "ebook package" into the image of the button that leads to your partner, say, "Pizza ordering" web-site.由“安全”我的意思是普通常识，不要输入评论一样， “电子书包”到形象的按钮，导致您的合作伙伴，也就是说， “披萨订购”的网站。 On the contrary, if your web-site has graphical menu and buttons, it is very wise to include "alt" comments according to directions they lead to, ie "Home", "Services", "About Us", "Contacts" etc. If for any reason visitors have their browser with images turned off, they won't see any menu if you haven't inserted "alt" comments.与此相反，如果您的网站已图形化的菜单和按钮，这是非常明智的，包括“按Alt ”的意见，根据他们的指示导致，即“家” ， “服务” ， “关于我们” ， “接触”等。如果因为某种原因，旅客已在其浏览器与图像关闭，他们将不会看到任何菜单如果您还没有插入“ ，按Alt ”的评论。
Content内容
Your informational coverage should be keyword/phrase rich, the same way as headers.您的信息的范围，应关键字/词组丰富，同样的方式作为标题。 In general the more relevant key phrases your textual information will contain, the better your chances of being "remarked" by SE spider are.在一般的相关性越强的关键短语您的文字信息将包含，更好的机会“的话”本身的蜘蛛。
HTML text format tags like bolding {b}, italic type {i} and underlining {u} may also have some weight in SEs placement. HTML文本格式的标签一样，加粗（ b ） ，斜体键入（ i ）并强调（ u ）可能也有一些重量在经济局局长的位置。
Key word density and frequency are another indexes vastly used by SE to rank web pages.关键词密度和频率是另一个指标大大所用的硒，以职级的网页。 Don't overuse them though.不要过度使用他们虽然。
Link popularity (page rank)链接流行度（网页排名）
Another extremely important parameter for your listing position nowadays.另一个极为重要的参数为您的物品的立场现在。 In general the more links on third party web-sites point to your site the better.在一般更多的链接对第三党的网站指向您网站的越好。 Although try to avoid "link farms" or other "clubs' the only aim of which is to artificially increase your link popularity. These tactics may simply result in penalization or banning of your web-site.虽然尽量避免“链接农场”或其他“俱乐部的唯一目的是人为地增加您的链接流行度。这些策略的结果可能只是在惩罚或禁止您的网站。
Link popularity without any doubt helps to increase the relevance of searched terms more often than it doesn't, but makes SEO even more far-reaching target, because establishing quality "incoming" links pointing to your site is beyond your direct power.链接流行度，毫无疑问，有助于增加相关条款，搜查，往往并不，但令徐更深远的目标，因为建立质量“来袭”链接指向您的网站是超越您的直接权力。
To be short, your task is to find web-sites that have highest SE listing positions and/or page rank (determined via Google Toolbar) and negotiate a link to your site in return for some service, product or solicit simple exchange of links.是短暂的，你的任务是要找出网站有最高的上市本身的立场和/或网页排名（决心通过Google工具栏）和谈判，您网站链接的回报，一些服务，产品或索取简单的交流联系。 As you see these "manual" work is the most time-consuming, but it repays if you are focused to get as much relevant links as possible.正如你看到这些“手动”工作是最消耗时间，但它偿还如果你是重点，以获得尽可能多的相关链接，尽可能。
You may apply viral strategies by offering some free/paid service that implies putting a link back to your site.您可以套用病毒的策略，提供一些免费/付费服务，这意味着把一个链接回到您的网站。
Google has developed its own link popularity evaluation tool called Page Rank. Google已开发出自己的链接流行度评估工具，所谓网页排名。 It is calculated basing on consistently changing number rules: current rank of the site the link to your page is pointing from, its relevance to your web-site topic, presence of targeted words etc.这是计算的基础上，不断变化的数目规则：目前职级的网站链接到您的网页是指向从，其相关性到您的网站的话题，在场的有针对性的话等。
Fake tactics假战术
They are what I call them and used by webmasters similar to ways some "marketers" use spam to promote their businesses.他们是什么我呼吁他们所使用的网站管理员类似的方法，一些“营销”使用垃圾邮件，以促进他们的业务。
Unfortunately, usual internet users don't have ability to "ban" spammers the same way SEs penalize those "smart" webmasters.不幸的是，一般的互联网用户并没有能力“禁令” ，垃圾邮件发送者相同的方式经济局局长惩罚那些“聪明”的网站管理员。 I don't recommend you to use any of these tactics, even on someone's "advice".我不建议你使用任何这些战术，甚至对别人的“劝喻” 。
They include excessive use of related and totally unrelated keywords, comment tags, hidden layers, text on the background of the same color, artificial link farms, numerous entry pages etc. This game simply won't be worth candles if your web-site is banned for good.它们包括过度使用有关，以及完全无关的关键字，注释标记中，隐层，文字，背景相同的颜色，人工链接农场，无数个入口网页等此游戏，根本不值得蜡烛，如果您的网站是禁止为好。
robots.txt file robots.txt文件
Very important file every web-site should have.非常重要的文件，每一个网站，应该有。 It allows you to literally rule or direct SE spider to the "proper" places, explaining what and where should be scanned, not just blind waiting of your lucky day.它允许你从字面上规则或直接本身的蜘蛛，以“适当”的地方，解释什么，而应该扫描，而不只是盲目等待您的幸运日。 With its help you can also protect your confidential web-pages and or directories from scanning and showing at the SE searching results, very important feature many web-masters solve with "tons" of Java or even Perl coding instead of one line string in the robots.txt file that will forbid to scan "download", so-called "thank you" pages or anything you want!与它的帮助，您也可以保护您的机密网页或目录，并从扫描和显示，在本身的搜索结果，很重要的功能，很多网站的主人，解决与“吨”的Java或什至的Perl编码，而是一条线，在字串robots.txt文件，将禁止扫描“下载” ，所谓的“感谢您”网页或任何想要的！
General rules of creating robots.txt file you can find here: http://www.robotstxt.org/wc/robots.html一般规则，创造robots.txt文件，您可以在这里找到： http://www.robotstxt.org/wc/robots.html
Design & Layout issues设计与布局问题
Next point is to have a textual info.其次是有一个文本信息。 The simple declaration of content rich web-site is not enough, SEs need text to scan.简单的宣言内容丰富的网站是不够的，经济局局长需要的文字进行扫描。
Clear to follow links.清楚的后续环节。 If you have Flash or Java applet navigation menu, make sure to duplicate somewhere and include HTML links as well.如果您有Flash或Java Applet的导航菜单，请务必重复的地方，并包括HTML链接以及。 Most SE spiders cannot distinguish dynamically created web-pages with the help of ASP, Perl, PHP or other languages.最蜘蛛本身不能区分动态创建的网页与帮助的ASP ，的Perl ， PHP或其他语言。 It is also clear that all web-pages, access to which was forbidden (no matter how) by administrator, would also be left unnoticed.它也明确指出，所有的网页，获得被禁止的（无论怎样）由管理员，也将离开注意。 The same relates to HTML frame sites.同时，涉及到框架的HTML网站。 What frames actually do is complicate the way web-site is being scanned, no more, no less.什么框架，其实做的，是复杂的方式网站是被扫描，没有更多的，没有少。 When I see web-site made of frames, it is like webmaster telling me: "I want lower SE position."当我看到网站所作的框架，这就像网站管理员告诉我： “我想降低本身的立场” 。
Because of the excessive work spiders have to do in order to scan as many pages as possible, their scanning "accuracy", if we can say so, have dropped, so they will hardly scan each and every of your pages from the very top to the bottom, it is more likely to be selective scanning, so, to ease this process you should try to arrange the most valuable info, including header tags and text at the very top of web-pages.由于过度的工作，蜘蛛必须这样做，以便扫描正如很多的页面，尽可能扫描他们的“准确性” ，如果我们能够这样说的话，已下降，所以他们将难以扫描的每一个您的网页从非常顶端底部，这是更可能有选择性的扫描，因此，以纾缓这个过程中你应该设法安排最有价值的信息，包括标题标记和文字在最上方的网页。 Having "site map" page with all link connections of your site not only does it help your potential visitors, but SEs as well.有“网站地图”页上的所有链路连接您的网站它不仅帮助您的潜在游客，但经济局局长，以及。
All link names, inside your informational content, are to contain your related keywords or phrases, not just "click here" or "download here".所有的链接名称，内您的信息内容，是包含相关的关键字或词组，而不只是“点击这里”或“从这里下载” 。
Avoid a lot of javascripts, cascade style sheet tags or a lot of image tags at the top of the page that could occupy more than a page of HTML source code with almost no textual info.避免了很多javascripts ，级联样式表标签或大量的形象标记在网页上方可以占据一个多页的HTML源代码中几乎没有文本信息。 If you have java or .css coding save them as separate files and upload on request, leaving one string of code in your HTML document only.如果您有Java或。 CSS的编码保存他们作为单独的档案和上传的要求，留下一个字符串的代码在您的HTML文件只。 This tactic is also very smart considering general web-page optimization and space saving purposes.这一策略也很聪明，考虑到一般的网页优化和节省空间的目的。
Allow the Internet market to know your business better.让互联网市场的了解您的企业更好。
