Web logging first appeared on the net in the mid-1990s.网络日志首次出现在净在20世纪90年代中期。 The term 'web log' was initially coined refer to a server's log file and then expanded to include the meaning of online personal journaling.任期'网络日志'最初的创造是指服务器的日志文件，然后扩大到包括的含义在线个人日记。 Later on, to avoid confusion, the word 'blog' was adopted to refer to personal journaling.后来，为了避免混淆，这个词的博客'获得通过是指个人日志。 Today a blog is defined as an online publication where an author puts his or her personal thoughts and opinions from the most intimate to corporate ideas, concerns or events, in chronological order on the net.今天在一个博客的定义是作为一个在线出版物如作者把他或她个人的想法和意见，从最亲密的企业理念，关注或事件，按时间顺序对净。
Although, there are as many kinds of blogs on line as there are people, most of these will roughly fall into these kind of bloggers: Personal Bloggers (the original use of blogging), then there are the organizational and business Bloggers.虽然，有许多种博客上线的有多人，其中多数是这些将大致落入这些种博客：个人博客（原使用的博客） ，然后有的组织和业务的博客。
Organizational blogs are meant to facilitate communications between its internal and external audiences.组织博客，是为了方便沟通，其内部和外部的受众。 It may also provide information for the external publics' use.它也可提供资料，让外部的公众使用。
Business blogs promote products or services for profit.商业博客推广产品或服务的利润。 They also increase awareness about the company, as well as establish itself as an authority with customers, vendors, through publications that demonstrate their expertise in the market.他们还增加了人们对公司，以及建立本身作为一个权力机构与客户，供应商，通过出版物，表明他们的专业知识在市场上。
What are the kinds of contents that readers can find in a blog that's for distribution' The authors' ideas, opinions, expertise in his/her field of work, resumes, and home recipes, pictures, streaming audio or video clips, e-books, poetry, works, products, services and consultations.什么是种的内容，读者可以找到在一个博客说的分配'作者'的想法，意见，专业知识，在他/她的工作领域，恢复，和家庭食谱，图片，流式音频或视频剪辑，电子书籍，诗歌，工程，产品，服务和协商。
Why have blogs become very popular compared to websites or email' Most websites are infrequently updated, while blogs have instant publishing tools which permit the author to regularly update & introduce new content.为什么博客成为很受欢迎相比，网站或电子邮件'网站大多是不常更新，而博客已经即时发布工具，允许作者定期更新及引进新的内容。 Although both have great content, websites are usually impersonal in informing their audience.虽然两者有很大的内容，网站通常是人性在通知他们的观众。 While blogs allow the readers to leave their comments and feedback, to hold two-conversations with the author, who usually does the publishing and can immediately respond to his/her readers.而博客，让读者离开自己的评论和反馈意见，举行两次-会话与作者，谁通常不出版和可立即作出回应，他/她的读者。
The blogs' abilities to reach and immediately react to an expanding mass of audience have made businesses and marketers use these as a strategic marketing tool.博客的能力，达到并立即作出反应，不断扩大群众的观众作出了企业和营销人员使用这些作为一个市场战略和营销手段。 Additionally blogs are very efficient, cheap to use and can quickly distribute information.此外， Blog是非常有效率的，廉价的使用和可以快速派发资料。
However, before you decide to jump on the blogging bandwagon, take time to find out what are your objectives for creating your own blog.不过，在您决定要跳转对博客潮流，需要时间来找出哪些是您的目标，为创建自己的博客。 Is it a personal, organizational or business blog' This will help you decide on what your blog will contain, where you'd place it and what publishing tools you'll be using.是一个个人，组织或商业博客'这将有助于你决定什么对您的博客将包含，如果您想要的地方，它什么发布工具，您使用。
