Affiliate programs are a brilliant idea.联属计划是一个好主意。 For the owner of the product, they're a way ofrecruiting a veritable army of salespeople to promote your product without having to pay them a dime unless and until they generate a sale.为拥有该产品的，他们的方式ofrecruiting名副其实的军队的推销员，以促进您的产品而不必支付他们一毛钱，除非它们产生的销售。 For the affiliate, they're a great way of earning extra cash from an existing, high-traffic website with virtually zero additional effort.为子公司，他们是一个伟大的方式赚取额外的现金从现有的，高流量的网站几乎为零的额外努力。

Only problem is, most affiliates don't HAVE an existing, high-traffic website and they're suckered into thinking that it's a simple matter of signing up for an affiliate program and "driving traffic" to the product owner's site using a uniquely-coded URL.唯一的问题是，大部分子公司没有一个现有的，高流量的网站，他们正在suckered以为它是一个简单的问题签署了一项伙伴计划和“驾驶的交通”的产品拥有的网站使用一个独特的-编码的URL 。 Well, it IS that simple.那么，它就是这么简单。 And it isn't.和事实并非如此。

If you don't already have your own high-traffic website, how do you think you're going to drive traffic to the product owner's site in the hope of generating a sale?如果你不已经有自己的高流量的网站，你怎么认为你要去流量吸引到产品所有者的网站中的希望产生了出售？ Well, there are a few ways, actually.好，有一些方法，其实。 And all of them are going to cost you either time or money.所有这些都是要成本，你要么时间或金钱。

First off, you're going to have to spend money on advertising.首先，您将会有把钱花在广告。 How much?多少？ Well, consider this.那么，考虑这一点。 Estimates vary but, roughly, only 2-4% of people who see your ad will actually click on your link.估计各有不同，但，大概只有2-4 ％的人谁看到您的广告其实是点击您的链接。 Of that 2-4%, only 1% or so of THEM will go on to buy.该2-4 ％ ，只有1 ％ ，或使他们会继续购买。 In addition, it takes, on average, 7 or 8 exposures to your ad before people will click on it.此外，它还需要，平均7个或8个接触到您的广告之前，人们会点击它。 AND to achieve even these piddly numbers your market must be targeted in the first place.并实现，甚至这些piddly号码您的市场，必须有针对性摆在首位。 This is, as you can see, nothing but a numbers game.这是，你可以看到，只不过是一个数字游戏。 Pure and simple.单纯和简单。

So what does all this mean to you, the advertiser without a website?那么，这一切对你意味着，广告客户没有一个网站？ Well, to start with you're going to want to advertise where a好，开始与你要去想要刊登广告的凡 LOT很多 of people are going to see your ad.的人要看到您的广告。 But not just ANY people.但不只是任何人。 People interested in the product you're wanting to sell - your target market.人们感兴趣的产品您要出售-您的目标市场。 So this cuts out the free classifieds and FFAs.因此，这削减了免费的分类和货运期货协议。 And it means you're going to have to spend advertising dollars.这意味着您将会有花的广告收入。

Where do you go to advertise then?如果你去刊登广告，然后呢？ The most effective form of advertising is in ezines.最有效的广告形式是在ezines 。 Take mine, for example.采取矿，例如。 At the time of writing, my subscriber database is around 14,000.在编写本报告的时候，我的用户数据库是1.4万左右。 Each week I run an ad for my own opportunity (in addition to running ads from other paying advertisers).每个星期，我投放广告，为我自己的机会， （在除了投放广告，从其他付费广告客户） 。 I generally get about 500 click-throughs over the course of the 2 or 3 days following publication.我大致上获得约500个点击throughs超过的过程中的2或3天以下出版。 That's a click-through rate of about 3.6%, about in line with the average.这是一个点击率约3.6 ％ ，约在符合平均水平。

If you were to pay to advertise in my ezine, it would cost you $70 for a single classified based on my $5 CPM ($5 per every 1,000 subscribers) pricing formula.如果你要付出广告在我的ezine ，它将您的成本70元为一个单一的分类的基础上，我五元，每千次展示成本（ 5元，每1000人订阅）定价公式。 This is not an uncommon formula for pricing ezine advertising.这是不是一种罕见的公式定价ezine广告。 You're therefore paying around 14 cents per click.您因此支付约14美分，每次点击。 That's not bad.那也不坏。

Other than that, what can you do?以外，您可以做些什么？ Well, you can choose to spend time rather than money.那么，您可以选择花时间，而非金钱。 An obvious choice considering what I've just said is to start your OWN ezine.一个明显的选择，考虑是什么我刚才说的是开始自己的ezine 。 Build your own list and over time you will have a large subscriber database to put your ad in front of too ...建立自己的名单，随着时间的推移，您将有一个大的用户数据库，以您的广告放置在前面的太... and it won't cost you a dime.和它不会成本你一毛钱。 But this takes time and it takes work.不过，这需要时间和需要的工作。 It's taken me two and a half years to build a list of 14,000 subscribers.这是我所采取的两年半内，建立一个名单， 1.4万订户。 And it takes a few hours of work to put together the ezine itself including writing the feature article.它需要几个小时的工作提出共同ezine本身，包括书面的专题文章。 Every week, week in, week out.每个星期，在周，周。 Is it worth it?这样值得吗？ Absolutely.绝对。

And once you're publishing your own ezine, it's a simple enough matter to distribute your articles for other ezine publishers to run in their ezines.一旦您出版自己的ezine ，它是一个简单的问题不够分发您的文章，其他ezine出版商来说，在其ezines 。 That 4 or 5 liner at the end telling readers who you are with a link to your website (or, if you don't have one, the website of the owner of the product you're selling) is effectively free advertising for you.这4个或5个班轮在年底告诉读者你是谁，与连结到您的网站（或者，如果您没有一，网站的所有者产品您销售）是有效的免费广告给你。 Not all publishers accept article submissions though, so be sure to find out whether they do before submitting your articles to them.并非所有的出版商接受第意见书的，所以一定要找出他们是否这样做之前，提交您的文章给他们。

But think about this.但认为这个问题。 If you're doing all this work anyway, doesn't it make sense to create your OWN website (in addition to your ezine)' Sure it takes time and it takes work and it takes money (but not a lot - hosting fees can be pretty cheap if you know where to go).如果您正在做的这一切工作，无论如何，它没有意义的创建自己的网页（在除了您ezine ） '肯定是需要时间和需要的工作和需要钱（但不是很多-代管费都可以相当便宜，如果你知道去哪里） 。 But once it's done and you're just in maintenance mode - adding fresh content every few days, uploading your latest ezine and maintaining your archives - your website does so much of the work for you.但一旦它的所做的和您刚才在维护模式-加入新鲜的内容，每隔几天，上传您的最新e zine和维护您的档案-您的网站，这样做的大量工作给你。 Generate a few hundred unique visitors a day and you can be getting the same click- through rate to your affiliate site *for nothing* that you were paying someone else 14 cents a click for.产生了数百独特访客一天，你可以得到相同的点击率，以您的联盟网站*什么*你付出别人14美分点击。 EVERY SINGLE DAY.每一天。 24/7/365. 24/7/365 。

So, this is the truth about affiliate programs.因此，这是真相联盟计划。 They're great if you're the product owner and they're great if you can link to your affiliate site from your own high-traffic site.But if you don't have your own site, you're going to have to buy traffic to your affiliate site - either with money, time or both.他们的伟大如果您的产品拥有者和他们的伟大，如果您可以链接到您的联盟网站从您自己的高流量site.but如果您没有自己的网站，您将会有以购买交通，以您的联盟网站-无论是金钱，时间或两者兼而有之。 How many sales are you going to have to generate to earn enough commission to more than cover your time and costs and leave you with a profit?有多少销售你是否已经产生，以赚取足够的委员会，以多支付您的时间和费用和离开你的利润呢？

Bottom line?底线？ Setting out to make money with affiliate programs before you have your own site in place is putting the cart before the horse.订明要赚钱，与联属计划之前，你有自己的网站，在地方是把本末倒置的做法。 Yes, you want to make money and you want to do it quickly.是的，你要赚钱，你想做的事很快。 But it just doesn't work that way.但它只是不工作的方式。 Not with affiliate programs, anyway.不与联属计划，无论如何。 So adjust your expectations and do first steps first.因此，调整您的期望和做的第一步骤，第一。 It will be slow going to start.这将是缓慢的即将开始。 It will take you weeks to create a worthwhile site and then MONTHS to generate the kind of traffic you need.这将带您周创造一个有价值的网站，然后个月内，以产生种交通您所需要的。 But if you take a long-term approach to your business and take the time now to lay the proper foundation, you'll reap the dividends for years to come.但如果你采取长远的做法，与您的业务，并采取时间，现在奠定适当的基础，您将获得的红利为未来的岁月。

Elena Fawkner, a lawyer by training, has recently relocated to elena fawkner ，律师培训，最近已迁往 Los Angeles洛杉矶 from her native从她的本土 Melbourne墨尔本 , ， Australia澳大利亚 . 。 Before her move, Elena worked full-time as a corporate lawyer in之前，她的举动， elena工作，全职的时间，作为一个整体的律师 Australia澳大利亚 and has been running "A Home-Based Business Online", her online business dedicated to work-from-home entrepreneurs, part-time since July 1999.和已经运行了“以家庭为基础的商业在线” ，她的网上业务，专责工作从居家的企业家，部分时间制自1999年7月。